Work

Recent client work through Good Ground Digital, and results from 20 years in-house.

Rebrand and website Gold Saddle Studio "As a designer, I had a clear vision, and Grace brought it to life." Emily Cameron, Founder Read the case study →

Website and lead funnel Confidence Speaking Mentorship A transactional website with booking and payments, built in two weeks. Read the case study →

Founder video Green Warrior Earth Recycling Heroes 2026 winner. Made in 5 days. Read the case study →

Before Good Ground

Results from in-house roles across MEA and Asia Pacific.

+140%

Nayomi.com

Online sales in 12 months

+80%

Lyre's Spirit Co

Online sales in year one, MEA

+55%

Middlesex University Dubai

Qualified leads, 70% converted

+230%

Flash Entertainment

Website engagement after the rebuild

10M+

Dubai Tourism

Views, first China programme

+460%

adidas MENA

Mobile visits

Certifications

Conversion Rate Optimization

LinkedIn · 2023

Digital Marketing

University of Illinois · 2022

Fundamentals of Digital Marketing

Google · 2021

High Performance Collaboration

Northwestern · 2020

Digital Transformation

University of Virginia · 2020

Grace ChoongFractional DMO Book a call

← Home

Work

Recent client work through Good Ground Digital, and results from 20 years in-house.

Rebrand and website Gold Saddle Studio "As a designer, I had a clear vision, and Grace brought it to life." Read the case study →

Website and lead funnel Confidence Speaking Mentorship A transactional website with booking and payments, built in two weeks. Read the case study →

Founder video Green Warrior Earth Recycling Heroes 2026 winner. Made in 5 days. Read the case study →

Before Good Ground

Results from in-house roles across MEA and Asia Pacific.

+140%

Nayomi.com

Online sales

+80%

Lyre's

Online sales, MEA

+55%

Middlesex Dubai

Qualified leads

+230%

Flash

Web engagement