Gold Saddle Studio · 2026
From California Product Design to Gold Saddle Studio, launched in under six weeks
A rebrand and new website for product designer Emily Cameron, built to show what she does in 15 seconds.
Emily Cameron has spent 17 years designing consumer products for the global retail market, from home décor to gifts and fashion accessories. Her old site, California Product Design, no longer reflected the studio she had become. Her brief was clear: within about 15 seconds, a potential client should know who Gold Saddle Studio is, what it does, who it is for, and what to do next. Less copy, large imagery, no clutter.
We started planning on 5 August and launched on 12 September. I rebuilt the site in Wix around her From Idea to Shelf portfolio, pairing each original design with the finished product at retail, the proof that wins over factories and importers. I wrote and published SEO copy across the main pages and all 12 project pages, connected the domain so Google can index the site, and set up a Start a Project form so every enquiry is captured.
After launch, Gold Saddle Studio moved onto a 3-month retainer: ongoing SEO optimisation, with a monthly report on how the site is performing and what to do next.
Result:
Rebranded and live on goldsaddle.com in under six weeks, with 12 project pages ready to be found on Google.
Client
Gold Saddle Studio
Year
2026
Built with
Wix
Timeline
5 Aug to 12 Sep
Retainer
3 months, SEO and monthly reports
Working with Grace at Good Ground Digital to create my Gold Saddle Studio website was an outstanding experience. As a designer, I had a clear vision, and Grace brought it to life while offering thoughtful creative advice that made the site even better.
She was professional, collaborative, and incredibly knowledgeable. Her understanding of SEO and everything behind the scenes went far beyond my own, and she explained things clearly so I felt confident throughout the process. She brought both creative insight and technical expertise to the project, and I truly valued her guidance.
I’m so proud of my website and highly recommend Grace to anyone looking for a beautiful, thoughtfully built site. She’s a wonderful partner to have on your team!
Founder, Gold Saddle Studio
