Green Warrior Earth · 2026
The 90-second founder video that won Recycling Heroes 2026
Fatema Fruitwala needed her founder story told in 90 seconds, with five days to go.
Fatema had already hired a videography team for a 90-second Instagram video, but she wasn't happy with the storytelling or the quality. Her entry for the Global Recycling Foundation's Recycling Heroes 2026 was due on 6 March, five days away.
Ben and I re-filmed it from scratch. We planned the story, wrote the interview questions and walked Fatema through our approach, then captured her founder story, her business goals and the impact her Dubai business has made on the environment. We edited in CapCut and designed the graphics in Canva, against the clock. It was our first project in recycling, so we leaned on what we know best: telling a founder's story well.
Result:
One of 15 Recycling Heroes 2026 winners worldwide, named by the Global Recycling Foundation.
Client
Green Warrior Earth
Year
2026
Format
90-second Instagram video
Tools
CapCut, Canva
I wanted the video to capture the purpose behind Green Warrior Earth and the passion, challenges, and impact behind our work as a founder. Working with your team was a wonderful experience. Turning everything around in just five days was impressive, and the whole process was smooth, professional, and enjoyable. Making it to the Top 15 Recycling Heroes means a lot to me and to Green Warrior Earth. The video has helped us tell our story and showcase the importance of textile recycling and upcycling.
Founder, Green Warrior Earth
