Grace ChoongFractional DMO

Writing

Straight answers on websites, search and AI.

For founders and brand owners in Asia, from 20+ years of building brands online.

Latest Are websites dead in Asia? Social media and marketplaces sell. So why bother with a website? Websites · 4 min read
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SEO, GEO and AEO in 2026: a plain-English guide for Asian brandsHow customers find you when they ask AI instead of searching.Search and AI · 4 min read Wix or Shopify for a 5-product store?It depends less on how many products you sell, and more on how you sell them.Websites · 4 min read Dubai vs Vietnam: which is better for remote work?Thirteen years in the UAE, then a move to Hoi An. Here's my honest comparison.Working abroad · 5 min read

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Writing

What I'm learning about AI, remote work and building for my clients.

Grace's Good Notes: honest notes from someone who left the corporate ladder. Free, once a week.

All Working abroad Remote work Fractional life

Writing

Straight answers on websites, search and AI.

For founders and brand owners in Asia, from 20+ years of building brands online.

LatestAre websites dead in Asia?Social media and marketplaces sell. So why bother with a website?Websites · 4 min read

Search and AI · 4 min readSEO, GEO and AEO in 2026: a plain-English guide for Asian brandsHow customers find you when they ask AI instead of searching. Websites · 4 min readWix or Shopify for a 5-product store?It depends less on how many products you sell, and more on how you sell them. Working abroad · 5 min readDubai vs Vietnam: which is better for remote work?Thirteen years in the UAE, then a move to Hoi An. Here's my honest comparison.