Meet Our Founders
We started Good Ground Digital to do senior work, quietly and well.
Good Ground Digital is a duopreneur business built between Asia and the Middle East. We have spent most of our careers inside large brands, agencies, and operating teams. Most of what we learned is that the work that actually moves a business rarely looks like the work that gets celebrated online.
What we do sits on three related foundations.
Digital Marketing Expertise
Grace Choong
Co-founder, GGD
I work as a Fractional Digital Marketing Director for direct-to-consumer businesses growing across MENA and Southeast Asia. CRM, social, paid, and content, led as one function, without the full-time CMO headcount. Twenty years of that work sits behind me, including Sony Pictures Asia, adidas MENA, Dubai Tourism Board, Lyre's Spirit Co., KOJ Group (Nayomi.com), Flash Entertainment, and Middlesex University Dubai. My specialty is categories where Western playbooks do not translate.
Now I work with a small number of founder-led brands as a fractional digital marketing lead across MEA and Southeast Asia.
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Digital Strategy, Roadmap & Execution
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Social Media
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CRM & Email Marketing
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Content Strategy
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Paid Media
Not an agency. I sit inside the team, own the function, and focus on what drives growth.
If you’re building your brand without the headcount of a full-time marketer, let's have a conversation.
Confidence Speaking
Benjamin Chan
Co-founder, GGD
I am a veteran live presenter. I have spent twenty-plus years on stage in wildlife, eco-tourism, and luxury hospitality, including Jurong Bird Park, Al Ain Zoo, and the desert camps of Dubai. Al Jazeera, Abu Dhabi TV, and the Khaleej Times have all featured my work. I represented the UAE at the International Falconry Festival.
Today I mentor executives, founders, and industry presenters on speaking with confidence and presence. Delivered across Asia and online. There is no certification at the end of the work, and that is the point: the goal is the room you walk into next, not a piece of paper.
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Public Speaking & Presentation Confidence
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Learning & Development for Hospitality and Wildlife Professionals
If you are a professional who wants to command a room, a non-native English speaker who wants to communicate with authority, or an organisation building training programmes for frontline hospitality teams, let's connect.
Benjamin Chan
Co-founder, GGD
Content As Lived Experience
Alongside client work, we publish. A blog, a YouTube channel, and an Instagram channel to share our adventures. It is not a content strategy. It is how we think in public, and how we stay close to the craft.
We have both lived and worked across Dubai, Singapore, and Vietnam. Digital in our name means the work is location-independent. Clients from Thailand, Sydney or Singapore are as natural to us as clients down the road.
Good Ground is the part we actually care about: the conviction that the strongest work is built on something steady.
Finding steadier ground. In work, business, and life.
Benjamin Chan
Co-founder, GGD
Frequently asked questions
